Fruit Brute

Fruit Brute

A box of Fruit Brute
Frosted fruit-flavored cereal
with lime flavored marshmallows
Mascot: Cartoon Werewolf
Introduced: 1974/75
Availability: Discontinued (1983)
Notes: [1]

Fruit Brute was one of a line of five monster-themed breakfast cereals produced by General Mills for the North American market.[2]. It is also the name of the cereal's mascot, a humorous cartoon werewolf. The frosted fruit-flavored cereal contained lime flavored marshmallows. Fruit Brute was produced from 1975 to 1983. Somewhat unusual for a retired advertising character, Fruit Brute continues to be seen on the occasional piece of official merchandise: in recent years both a resin model kit and a bobblehead statue have been sold in his image.

Quentin Tarantino used Fruit Brute cereal as a prop in two of his movies. It is seen in "Mr Orange's" (Tim Roth) apartment in Reservoir Dogs and "Lance" (Eric Stoltz) is seen eating it in Pulp Fiction.

See also

References

  1. ^ Advertising mascots - Fruit Brute from TV Acres - Internet guide to television program facts
  2. ^ Advertising mascots - Fruit Brute from TV Acres - Internet guide to television program facts (caution, site launches multiple popups)